Curriculum
Are you ready to elevate your European startup and conquer the US market? Our ScaleSmart curriculum offers you a unique opportunity to gain essential insights and practical strategies. Designed specifically for ambitious entrepreneurs, this five-session online course will empower you to navigate Silicon Valley's intricate ecosystem, refine your sales processes, and connect with key investors - all while minimizing risk and maximizing potential.
With hands-on sessions led by industry experts and successful founders, you'll not only learn the secrets of thriving in the US but also gain the confidence to make informed decisions about your expansion. Don’t just dream about growth; take actionable steps to make it a reality. Join us and transform your vision into success!
Modules
Module 1: Understanding the US Market and Culture and the US Buyer Persona
This initial module will explore the cultural and business nuances of the US market, Silicon Valley and the Startup ecosystem providing participants with a comprehensive overview of Silicon Valley’s innovation ecosystem. Startups will conduct research to define their ideal buyer persona.
Module 2: Crafting Your Value Proposition and Learning from Peers
In this module, startups will focus on articulating a compelling value proposition tailored to their identified buyer persona. Participants will have the opportunity to engage with US-based founders from Europe who have successfully scaled their businesses.
Module 3: Developing Effective Sales and Investor Decks
This module will guide participants through the creation of impactful sales and investor decks that resonate with US audiences. By the end of week three, each startup will have a refined sales deck and pitch deck ready for use.
Module 4: Outreach and Channel Strategy with AI and Automation Tools
The participants will continue to refine their sales and pitch decks during the holiday break. Week 4 will emphasize outreach strategies and channel selection, including best practices for utilizing AI sales automation tools and establishing an investor pipeline.
Module 5: Mock Sales Meetings
This module will provide participants with the opportunity to engage in mock sales meetings with US sales experts, simulating real-life interactions. Founders will practice objection handling and closing techniques to prepare for actual sales conversations.
Event: The US Investor Pitch
In the final week, participants will focus on crafting and delivering compelling pitches to US investors. The showcase will be hosted by EIT Hub SV with 2-3 guest judges. The top 3 companies from the cohort will receive invitations to a dinner with investors in San Francisco and access to special mentors (travel cost won’t be included).
Contact & information
To inquire about the course, registrations and discounts, please contact: contact@eithubsv.eu.
