Curriculum
Our comprehensive curriculum spans four essential modules, each addressing a crucial aspect of business management for digital technologies.
Each module includes a C-Suite workshop, where executive guest speakers share their expertise and insights, providing you with invaluable knowledge and real-world perspectives.
Programme Lead Andrea Lorenzin highlights that, "Each course and module has been carefully curated to build a truly comprehensive programme. Additionally, our guest speakers add an element of depth to complement this breadth."
Modules
Module 1: Management
The Management module focuses on the day-to-day management of a company or organization. This course explores how managers manage company resources, organize work, make operational decisions, and solve daily problems.
Attendees of the management courses also learn how to navigate the complexities of management, negotiation, and conflict resolution with guidance from industry leaders.
| Course | Description |
| Lifecycle of a Startup | What's the typical path for a start-up? What are the typical issues that come with each stage? How to be prepared to what is coming next. |
| A path to PMF | All about strategies and methodologies essential for testing and aligning your product with customer needs |
| Organizational Culture | Create and sustain a strong organizational culture to ensure your employees and your organization thrive. |
Module 2: Strategy
The Strategy module focuses on the formulation and implementation of long-term business strategies. The global world of is becoming more dynamic and complex, requiring managers to act and implement strategies based on long-term views.
Benefit from the wisdom of seasoned executives and elevate your strategic thinking.
| Course | Description |
| A Guide to Getting Your Business Noticed | This class focus on developing business and product strategies to achieve market fit. It covers customer-centric development, iterative improvements, and balancing vision with flexibility while managing resource constraints. Through real-world examples, the course provides actionable steps for aligning products with market demands, including techniques for pivoting and expanding the customer base. |
| Impact Simplified: From Concept to Action | Understand what impact means and why it’s important. Differentiate sustainability from impact and learn how to integrate impact into your business without over-complication. |
| Funding opportunities in Europe | Funding Opportunities in the EU would cover the various financial support mechanisms available for startups, SMEs, and innovative projects within the European Union both public and privately. It would explore EU grants, loans, and equity funding programs. Participants would learn how to identify suitable funding opportunities, navigate the application processes and maximazing their chance of success. |
Module 3: Business Development
Accelerate your startup's growth by implementing powerful lead generation tactics.
Map the sales process to acquire customers, adopt best practices in sales management, explore go-to-market strategies and analyze your competitors landscape.
| Course | Description |
| Product Management Survival Guide | This guide is designed to help you navigate common pitfalls and adopt best practices during your sales growth stage. In this lesson, you'll explore essential concepts in product management, including common mistakes to avoid, strategies for success, and insights into the day-to-day responsibilities. It's the perfect introduction to set you on the right path |
| Media and PR strategy for Start-up | Your success is linked to the way you communicate with corporate stakeholder. Improve your prospective and learn hot to engage in a B2B setting. |
| The art of sales and negotiation | A specialized course focused on mastering the complexities of business-to-business sales. Participants will learn advanced strategies for building long-term relationships with corporate clients, understanding decision-making processes in organizations, and tailoring value propositions to meet business needs. |
Module 4: Access to Finance
Secure your startup's financial future by mastering how to approach VCs and boost your fundraising efforts: Learn how to create an impressive pitch deck and understand valuation and term sheet criteria.
| Course | Description |
| Build a crisp and convincing pitch deck | Step by step approach to build a nice and convincing deck. |
| Learn about investors and their terms | Understand what investors are looking for, and how to build a nice case to convince them. |
| Valuation, exit strategies and exit cases | Designed with a gaming approach, this class offers an immersive, hands-on learning experience. Participants navigate business scenarios, making strategic decisions on company valuation and exit strategies. Will you choose the right path to maximize value and achieve a successful deal? |
